Guardian is running an interesting take on the past and future of DRM'd music.
Therein, digital tunes will break down into three segments—low-quality, advertising-support services; mid-range offerings that bundle tunes with devices, like Nokia's "Comes with Music;" and the high-end, ie a la carte iTunes downloads with or without DRM.
Mark Mulligan, digital music analyst, Jupiter Research, says he expects that Apple will change its approach and embrace next-gen services.
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"It's highly likely Apple will get into the next-generation service game," he says without elaborating on the all-important why. "That could be Apple selling iPods pre-installed with unlimited access to music, or with a bundle to a subscription offering."
It's worth noting that Apple likely doesn't need to do anything to maintain its dominance of digital music. It's also worth noting that Apple has a long history of breaking its own successful business models to obviate the competition.
Which will it be? Status quo or something new embodying "services" (ie pay forever music)?
I for one am not opposed to things staying just as they are...
What's your take?
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