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CNNMoney (Fortune) has posted a fairly lengthy interview with Steve Jobs that covers a lot of ground. Best of all, it's almost entirely just Steve speaking, as opposed to the narrative style favored by most publications. Here are a few of the more interesting quotes: • On the iPhone—"We all had cellphones. We just hated them, they were so awful to use. The software was terrible. The hardware wasn't very good ... And we saw that these things really could become much more powerful and interesting to license." • On technology—"Things happen fairly slowly, you know. They do. These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you're going to surf." • On owning an OS—"That allows us to innovate at a much faster rate than if we had to wait for Microsoft, like Dell and HP and everybody else does. Because Microsoft has their own timetable, for probably good reasons. I mean Vista took what -- seven or eight years?" • On Apple's focus—"Apple is a $30 billion company, yet we've got less than 30 major products. I don't know if that's ever been done before. Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully." So, dig into El Jobs, then come back and post your thoughts... + FREE Parallels 3.0, Printer and Shipping After Rebate(s)!
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