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Wired is running the story of the iPhone. There are four pages—reads like the core of someone's book—of how the iPhone began and how the device has changed, well, everything. But the iPhone upsets that balance of power. Carriers are learning that the right phone—even a pricey one—can win customers and bring in revenue. Now, in the pursuit of an Apple-like contract, every manufacturer is racing to create a phone that consumers will love, instead of one that the carriers approve of. We've been here before and one hopes Apple won't find itself staring down its once-adoring partners—a la the music biz—a few years from now. Whatever the future though, the world is better and much more interesting because Steve Jobs has once again upset the apple cart... What's your take?
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