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What it's Like to be Insulted Personally by Steve Jobs
July 25th 2002

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Imagine you met Steve Jobs.

What do you think he'd say to you?

How would you react? Would you giggle childishly, blush and flush a hot red?

Jon Fortt of the Mercury News knows.

Jon happened to run into His Steveness at the opening of Apple's Soho Apple Store, which the company opened during MacWorld New York.

At the opening of the big-floorspace Soho store, Jon got to give Steve his free assessment of the new store. It worth quoting the exchange in its full, glorious detail:

"During the press tour, Jobs asked me what I thought of it [the store]. "Looks pretty nice,'' I said. "It looks like you designed it mostly to accommodate more foot traffic."

He looked at me like I was an idiot. "What do you expect?" he said. "Motor traffic?""

Ouch.

To give him his due, Jon doesn't let that get in the way of his story. While Apple gets a bit of a bucketing in his piece on MacWorld NY, it's a pretty accurate reflection of how some of the Mac user community has reacted to the $129 Jaguar and the $49/$99 .mac issue.

Jon's even modest enough not to have invented a smart retort to Steve which he thought up on the bus on the way home.

That's class. Most reporters would have rushed to their Oscar Wilde anthology and pulled out a witty reposte they claimed to have hurled back at Steve. For example:

"To open one Apple Retail Store might appear a misfortune. To open 30 of them looks like carelessness."

(The End).

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