UK 'Get a Mac' ads backfiring


Quoting a YouGov BrandIndex report, Macworld UK states that Apple's rebranded "Get a Mac" ads are backfiring. Since the ads began playing on TV across the pond, consumer buzz about Apple has fallen from +8 to +4, according to a survey of 2,000 people.

It seems the ads featuring David Mitchell (PC) and Robert Webb (Mac) are attracting criticism as the latter's portrayel is see as being "a little too smug."

See Apple's UK-flavored Get a Mac ads for yourself.