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As promised, Apple has refreshed it iPod product line and loosed its take on the movie downloads on the world. Dig into the press releases below:

• nano
• shuffle
• video
• iTunes 7, movie store

Aside from the spiffy new logo and interface in iTunes 7, the big (cough) news of the day is the launch of Apple's movie download service via the iTunes Store. As expected, the mothership is offering titles for sale rather than rent and the price is $10.

As of today, titles from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films are available from iTMS.

I'm downloading Pirates of the Carribean: Curse of the Black Pearl—it's for the kids—and will report back here with my impressions, etc.

Are you ready to buy?