Are we prettier too?


NetRatings has published a survey indicating that Mac users, among other things, are:

• Earn above average household income;
• Better educated (70.2 percent have a college degree);
• More willing to purchase products online;
• 58 percent more likely to publish their own web pages;
• A prime catch for marketers.

Some of the conclusions of the study are carried in a report on News.com.

That story quotes TS Kelly, director and principal analyst at NetRatings, as saying that his company decided to publish the study after noticing the differences between the demographics of Mac owners compared with overall PC owners. Kelly told News.com that Apple Computer is a client, but that Apple did not commission the study nor was it made aware of the results prior to its publication.

Analysis: This report confirms what many simply knew to be true: Mac users are just smarter. Alternately, it could also be said that it confirms Mac users are really a bunch of snobs. Perhaps its a mixed of both or just a researcher finding numbers to confirm a theory.