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Apple has announced the release of iTunes 6 featuring enhanced video playback and content. The combination of iTunes and the iTunes Music Store deliver a range of "free" and for-pay content, much of which sells for $1.99.

“We’re doing for video what we’ve done for music—we’re making it easy and affordable to purchase and download, play on your computer, and take with you on your iPod,” said Steve. “Right out of the gate we’re offering 2,000 music videos, Pixar’s short films and hit primetime TV shows like Desperate Housewives and Lost.”

Additional new features in iTunes 6 include expanded online gift options that allow customers to give specific songs, albums, music videos or their own iTunes playlists to anyone with an email address, a public beta of new “Just for You” personalized music recommendations and the debut of online customer reviews.

Check out the stream of Steve doing his dog-n-pony show.

Editor's note: Without content, Apple's unstated "video everywhere" push won't be successful. The mothership's bare offering of 2,000 or so titles would inadequate.

What's your take?