March 18th 2005
By Mike Flaminio
Backstreets.com (a Boss fan site) is carrying Bruce Springsteen's U2 Rock n' Roll Hall of Fame induction speech. It's actually really well put and, not to sound trite, but Bruce really does have a way with words.
The interesting bit for "the rest of us" is towards the end where the Boss talks about his desire, perhaps tongue in cheek, to get Apple to produce and sell a "Bruce Springsteen iPod."
Here's a quote of relevant bit:
Did you see that iPod thing?" and he [Jon Landau, his manager] says, "Yes." And he says, "And I hear they didn't take any money." And I said, "They didn't take any money?" and he says, "No." I said, "Smart, wily Irish guys. Anybody - anybody - can do an ad and take the money. But to do the ad and not take the money... that's smart. That's wily." I say, "Jon, I want you to call up Bill Gates [Ed--huh?] or whoever is behind this thing and float this: a red, white and blue iPod signed by Bruce 'The Boss' Springsteen. Now remember, no matter how much money he offers, don't take it!"
Perhaps an urban myth in the making, but a good story nonetheless. Moreover, the entire piece is very entertaining--take the time to read it, top to bottom.
Editor's note: So, would you pony up for a "Boss iPod"? One with his entire catalog in it? I'm no big fan, aside from I'm on fire, that is, but it sounds like great marketing (it's got real soul).
What's your take?