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Apple has begun offering Rendezvous developers a way to better market products that use the technology, the Rendezvous Logo program.

"Have you created a great product that uses Rendezvous?" asks the mothership. "Tell the world by using Apple's Rendezvous logo."

Though Rendezvous isn't yet a household word, the establishment of a logo program should give this "revolutionary" technology a needed boost by providing unified branding much like the USB and FireWire products come to market with.

The logo program rules include, some might say obviously so, the stipulation that software and hardware products must be Mac OS 10.2 (or higher) compatible.

Editor's note: Some have said the adoption of FireWire, which until last year lacked unified visual branding, suffered because of Apple's initially high licensing fees and inconsistent marketing. That Apple is apparently moving to head a similar problem with Rendezvous has to be taken as a positive sign that things may be better this time around.

From your perspective, should Apple be doing more to promote Rendezvous? Like, for example, selling the handful of Rendezvous-aware products currently available on its website?