Cook: No convergence of iOS and OS X


Tim Cook in an interview with Independent.ie:

"We feel strongly that customers are not really looking for a converged Mac and iPad," said Cook. "Because what that would wind up doing, or what we're worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You'd begin to compromise in different ways."

Of course, it's in Apple's interest that customers buy both Macs and iOS devices, but the right product for the right job makes a lot of sense. Multiple tools that do things really well can be better than a single multi-tool that's more of a jack of all trades and master of none.

Also Apple has handled product cannibalization pretty well in the past. The iPod is a good example where Apple could have hobbled other products to protect the then high flying iPod hardware.