Variety: What Went Wrong With the Apple Drama

October 25th 2015

It's still hard to see how the film turns a profit. The picture cost $30 million to make and at least as much to market. That means that "Steve Jobs" needs to do at least $120 million in order to break even. Given that the film is dialogue-driven and lacks a major star, its foreign prospects seem bleak. It's almost entirely a domestic play, and so far it's only made about $10 million.

"There was an over-inflated sense of how well this film could do," said Jeff Bock, an analyst with Exhibitor Relations. "Its only chance now is to gain awards traction."