Report: Next Apple TV to cost more


Mark Gurman:

Apple's next-generation Apple TV will include a number of new features to differentiate itself from the older version, including Siri support, a new remote control, an App Store with a Software Development Kit for developers, and a refreshed user interface.

The report also claims Apple will retain the current generation Apple TV to continue offering content streaming and may also support the rumored cable TV offering in store for 2016. Biggest difference will be it won't run apps or Siri and will continue to use the same remote.

If I had to guess, a big part of the price hike may be related to a fancy new remote. The rest of the features being held back are most likely software related and Apple simply isn't investing the resources to update. The Apple TV's A5 CPU is the same as in the iPhone 4s, and the 4s handles Siri and obviously apps.