Ahrendts on selling Apple Watches to school students


9 to 5 Mac relays a message from Apple VP of Retail Agela Ahrendts:

Ahrendts told employees that the Apple Watch is "the greatest back to school item this year" as it can be used in the classroom without a teacher seeing, unlike with a larger iPhone. "I don't think the teachers have caught on to the Watch yet," Ahrendts said, adding that retail staff should tell students to "jump on it before the teachers do."

This seems weird. From the quotes, it sounds like she's talking about grade school aged children and not college students.

Rather than encouraging students and parents to buys products that may be banned, a better strategy would be to work with educators on integrating Apple Watches into instruction. It would be better if parents were partners with their teachers and this sounds more adversarial.