Apple's If it's not an iPhone, it's not an iPhone ads


Apple has rolled out some new iPhone ads showcasing various capabilities. The spots end with the tagline If it's not an iPhone, it's not an iPhone. The latest commercial touting the app store is embedded below.

What's kind of interesting is Apple is basically dusting off a previous ad campaign from four years back for the iPhone 4. Those ads finished a bit more pointedly with "If you don't have an iPhone, well, you don't have an iPhone." The ads were basically the same even with what sounds like the same voice talent.