SHOWTIME to offer online-only option for Apple devices


Following the spring launch of HBO Now, CBS announced that it's launching a stand-alone streaming service for its premium SHOWTIME content. The service is expected to go live in July for $10.99/month. Like HBO Now, the service will be available without a cable subscription. To date, viewers are required to subscribe to SHOWTIME through a cable/dish provider to gain access to the content.

The service is coming first to Apple devices, including iOS devices and Apple TV.

Crazy times for the cable industry.