Apple TV set reported abandoned


The Wall Street Journal:

Apple didn't officially kill the project to make televisions, according to people familiar with the matter. The team was disbanded with members sent off to work with different product areas, they said.

"People familiar with the matter" and cited eight times in this story, which seems kind of ridiculous. Plus an odd open letter to Tim Cook speculating on what Tim Cook is going to do.

Anyway, I'm not familiar with the matter, but an Apple TV set always seemed a stretch to me. The role of TVs are essentially displays for set-top content boxes. I don't see how Apple could add enough value to the product beyond its own set-top Apple TV to justify the cost of a display that likely wouldn't be any different than most other makers.