Apple VP Angela Ahrendts sends video message on Apple Watch to retail employees


I like the personalized video to help get messaging across, but it seems a little weird. To me, it seems perfectly natural Apple would launch the watch exclusively online. Given it's a new product and very constrained supply, guessing how to deploy inventory isn't in anyone's best interests. Apple I think is better off just shipping exactly what people want directly rather than making people stand in line for a model they don't want, or more likely, going home with nothing.

I wonder if the Apple execs are feeling heat for the supply issues and long lead times? This might be a case of Apple without Steve Jobs because he normally would make the decision and take any heat for the team. Also, I wonder if skipping a retail launch affects sales incentives for employees. Ahrendts seems to be stressing the value of in-store launches for employees.

Anyway, seems like not that big of a deal to me to warrant so much messaging.


Exclusif : Angela Ahrendts évoque la sortie de... by mac4ever