Tim Cook talks up customer privacy


Tim Cook in an interview with The Telegraph:

"None of us should accept that the government or a company or anybody should have access to all of our private information. This is a basic human right. We all have a right to privacy. We shouldn't give it up. We shouldn't give in to scare-mongering or to people who fundamentally don't understand the details."

He also went on to say that one day consumers will understand how their privacy has been used and "be very offended."

Privacy is a good way for Apple to differentiate itself from other competitors. The sharing of private info makes some thing incredibly useful, not to mention free, for consumers. So that will be something to weigh, but a strong stance on privacy should help Apple demonstrated value for its business model for many.