Report: Apple pitching new plan to TV industry


Peter Kafka for Re/Code:

The theory is that Apple would put together bundles of programming -- but not the entire TV lineup that pay TV providers generally offer -- and sell it directly to consumers, over the Web. That means Apple wouldn't be reinventing the way TV works today, but offering its own version of it, with its own interface and user experience.

I've run the numbers we could easily cut the cord and not miss any of our favorite shows. Still, we'd miss out on non-network live sports and other specials. Plus the simple discovery of new content. And I'm not sure I'd be willing to pay for some of the stuff we watch, which questions why we watch it in the first place.

Anyway, this is an interesting idea to pull together bundles of content vs channels. It seems perhaps a workable compromise with the old guard entrenched in the bundling business.