Jimmy Iovine interview on selling Beats to Apple


GQ has an interesting interview with Jimmy Iovine. He talks about joining up with Apple, in addition to coming up in the industry.

On Apple buying Beats:

"I don't want to work for anybody else. I want to do this at Apple. I know I can achieve this at Apple. I don't want to shop it. I wanna come here, to Steve's company. I know you guys; I know what you're capable of; I know you get popular culture. I know you have a hole in music right now; let me plug it." I think it was two years before they said yeah.