Apple Pay goes live October 20


Thursday Apple announced the formal release of its mobile payment system. We heard all about it last month when it was announced, so now we know the date.

Apple Pay in stores is fast and easy to use. Simply hold iPhone near the contactless reader while keeping a finger on Touch ID. In addition to the 262 Apple retail stores in the US, availability from leading retailers at launch include: AĆ©ropostale, American Eagle Outfitters, Babies"R"Us, BJ's Wholesale Club, Bloomingdale's, Champs Sports, Chevron and Texaco retail stores including ExtraMile, Disney Store, Duane Reade, Footaction, Foot Locker, House of Hoops by Foot Locker, Kids Foot Locker, Lady Foot Locker, Macy's, McDonald's, Nike, Office Depot, Panera Bread, Petco, RadioShack, RUN by Foot Locker, SIX:02, Sports Authority, SUBWAY, Toys"R"Us, Unleashed by Petco, Walgreens, Wegmans and Whole Foods Market. In addition, many others will add support this year, such as Anthropologie, Free People, Sephora, Staples, Urban Outfitters, Walt Disney Parks and Resorts and more.

Ultimately I think it will depends on adoption and Apple seems to have a good start. Personally I'm not sure it really solves a problem for me, but I'm curious about the convenience and security features are attractive.