A look at making launch day iPhone cases


Erika Adams for Racked:

In keeping with Apple's impossibly secretive ways, the company does not disclose specifications for its new devices before its big events. If case manufacturers want to have new iPhone cases ready to sell by launch date (which, this year, was 10 days after the announcement), they'll have to rely on leaked specs, inside sources, and, ultimately, a costly gamble on measurements not officially confirmed by Apple. If they guess wrong, the manufactured cases become worthless and the company eats the cost.

It's a big gamble since Apple doesn't release specs in time for the launch. If, however, you have cases in stores for the launch, it's a big pay day.