Other World Computing
Feature Graphic
iPhone 6/6+, Hot Thighs and Tights Pants, What's Wrong with iPhone Lines
Feature Graphic
How to get photos on to iOS 8 iCloud Photo Library
Feature Graphic
iPhone pre-orders, iOS 8, Tim Cook Interview + More
Feature Graphic
Podcast: iPhone 6, Watch, Apple Pay, etc, etc
Feature Graphic
Podcast: Cloud security tips, TheFappening, Apple Event, plus more
IGM Logo

| Home | Contact | Advertising | Search | Submit


Tim Cook’s leadership and innovation



By

Tim Cook and Apple are very private and we’re left to piece together clues on how Apple’s culture is changing with Cook as CEO.

Daisuke Wakabayashi for WSJ:
Inside Apple, Mr. Cook is less hands-on when it comes to product development, according to people familiar with the matter. Presented with a list of product ideas, Mr. Jobs quickly dismissed most with an expletive, said people who worked with both men. Mr. Cook tends to encourage staffers with comments like "let's push that forward" or "let's see what we can do with that" in his Southern drawl, a remnant of his Alabama upbringing.

Mr. Jobs's repudiations bruised feelings while making sure the company stayed focused on a few projects. Under Mr. Cook, current and former employees say Apple may be spreading itself too thin, pursuing too many ideas and compromising the "laser focus" that Mr. Jobs used to create the iMac, iPhone and iPad.

"It was Steve's job to say no," one of these people said. "Tim is not as comfortable doing that."

Jobs famously had good instincts and his personality was such he could push people to excel. Some of that was a cult of personality, but also fear of disappointing Steve and getting in the crosshairs of his turret. That’s not typically a conducive culture for innovation and risks, but Apple and Jobs made it work. Jobs is credited for a lot of that success using his unique skills, experiences, and personality.

In this situation, a downside was Jobs was the safety net at Apple. Employees could present ideas knowing Jobs would kill it if it wasn’t good or force them to go back if it wasn’t good enough. It sounds like Cook instead empowers employees to make more of these decisions. It also seems widely accepted that this is a weakness when it’s not. Certainly that’s going to result to some stumbles as the teams at Apple learn to fly without Jobs as a safety net. I think, however, it has the potential to make Apple even better without Jobs.

Either way, it certainly would be better than if someone other than Jobs tried to be Steve Jobs.


Trans Intl

Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- Taking stock of Apple's own OS X apps
- Continuity Activation Tool now for USB dongles
- The backstory on iOS 8's wallpaper
- Twelve South announces BookBook for iPhone 6/6+
- Apple's new touching The Song ad
- Video: Post-It Note App for iOS captures your notes
- iDevices looks to jumpstart Homekit adoption
- Initial Apple-IBM enterprise solutions announced
- OWC announces SSD upgrade for new Mac Pros
- Apple TV gets YouTube update
- iTunes features best of 2014
- Link: Gift Guide for Bourbon Drinkers
- iPad 2 ad Change
- Jimmy Iovine interview on selling Beats to Apple
- Elgato ships Thunderbolt 2 Dock
- Quora: Should Apple recall the iPhone 6 Plus?
- Link - iCloud security tips
- Other World Computing Holiday Specials
- Trans Intl Holiday Deals
- Pocket reveals interesting metrics on iPhone 6 vs 6 Plus
- Dropbox now integrated with Microsoft Office
- Having a Password Emergency Kit
- Corning announced Gorilla Glass 4
- Mythbusters explain Gorilla Glass
- Podcast: App Store Get vs Free, Pappy Van Winkle, CoD, Plus More!


Browse and search for more articles

IGM Specials

Mercury Extreme SSD
60GB - $47
120GB - $67
240GB - $134

480GB - $245

960GB - $619

iMac RAM
8GB Kit - $97
16GB Kit - $195
32GB Kit - $394

External Storage
500 GB - $129.99
1 TB RAID - $219.99
Mobile RAID - $190

Power2U AC/USB Wall Outlet - $15

Thunderbolt 2 PCIe Expansion - $189

Thunderbolt 2 HDD Enclosure - $299

MacBook Pro RAM
16GB Kit - $148
21GB Kit - $288


Other World Computing

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2014 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy