Other World Computing
Feature Graphic
Shinola Premium Leather iPhone 5/5s case
Feature Graphic
My iPhone Home Page Apps
Feature Graphic
Apple Leather iPhone 5/5S Case (Product RED)
Feature Graphic
Building a Hackintosh Server
Feature Graphic
HiRise dock for iPhone 5, iPad mini from Twelve South
IGM Logo

| Home | Contact | Advertising | Search | Submit


Tim Cook’s leadership and innovation



By

Tim Cook and Apple are very private and we’re left to piece together clues on how Apple’s culture is changing with Cook as CEO.

Daisuke Wakabayashi for WSJ:
Inside Apple, Mr. Cook is less hands-on when it comes to product development, according to people familiar with the matter. Presented with a list of product ideas, Mr. Jobs quickly dismissed most with an expletive, said people who worked with both men. Mr. Cook tends to encourage staffers with comments like "let's push that forward" or "let's see what we can do with that" in his Southern drawl, a remnant of his Alabama upbringing.

Mr. Jobs's repudiations bruised feelings while making sure the company stayed focused on a few projects. Under Mr. Cook, current and former employees say Apple may be spreading itself too thin, pursuing too many ideas and compromising the "laser focus" that Mr. Jobs used to create the iMac, iPhone and iPad.

"It was Steve's job to say no," one of these people said. "Tim is not as comfortable doing that."

Jobs famously had good instincts and his personality was such he could push people to excel. Some of that was a cult of personality, but also fear of disappointing Steve and getting in the crosshairs of his turret. That’s not typically a conducive culture for innovation and risks, but Apple and Jobs made it work. Jobs is credited for a lot of that success using his unique skills, experiences, and personality.

In this situation, a downside was Jobs was the safety net at Apple. Employees could present ideas knowing Jobs would kill it if it wasn’t good or force them to go back if it wasn’t good enough. It sounds like Cook instead empowers employees to make more of these decisions. It also seems widely accepted that this is a weakness when it’s not. Certainly that’s going to result to some stumbles as the teams at Apple learn to fly without Jobs as a safety net. I think, however, it has the potential to make Apple even better without Jobs.

Either way, it certainly would be better than if someone other than Jobs tried to be Steve Jobs.


Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- Podcast: Brown M&M, Apple event, wearable, tattoos, Dropbox vs iCloud + More
- That FLIR iPhone heat camera can steal PIN numbers
- Apple special event set for September 9
- Dropbox changes to a single 1 TB Pro plan
- August Smart Lock begins shipping
- iPhone 5 Battery Replacement Program
- Otterbox announces Alpha Glass screen protector
- OS X Yosemite allows screen sharing over iMessage
- Final Cut Pro suite gets minor updates
- Visual history of Apple designs
- Evernote Webclipper for Safari get big update
- Podcast: Looftlighter, Sapphire Glass, Robin Williams, Google Customer Service, plus more
- Apple mission statement on its culture of diversity
- A look at Apple University
- iPhone 6 prank
- Podcast: iPhone announcement date, traffic school, Apple-Samsung lawsuit, plus more
- iPhone event reportedly set for September 9th
- Apple, Samsung work towards burying the patent hatchet
- OWC adds software RAID option for ThunderBay external storage
- The Verge: Comcast’s internal customer retention guide
- Lightning dockStubz connector helps solve problem of docking with a case
- iPassword offering extension for third party iOS 8 apps
- MacBook Pro lineup gets Haswell CPU bump, more memory
- Podcast: Walkie-talkies, iOS 8 betas, CES and much more
- FLIR One Thermal iPhone case goes on pre-order


Browse and search for more articles

IGM Specials

Mercury Extreme SSD
60GB - $64.50
120GB - $79
240GB - $148

480GB - $300

960GB - $695

iMac RAM (2013)
8GB Kit - $99
16GB Kit - $198

32GB Kit - $390

External Storage
500 GB - $129
1 TB RAID - $225
Mobile RAID = $198

Power2U AC/USB Wall Outlet - $22.50


Other World Computing

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2014 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy