Tim Cook and Apple are very private and we’re left to piece together clues on how Apple’s culture is changing with Cook as CEO.
Daisuke Wakabayashi for WSJ:
Inside Apple, Mr. Cook is less hands-on when it comes to product development, according to people familiar with the matter. Presented with a list of product ideas, Mr. Jobs quickly dismissed most with an expletive, said people who worked with both men. Mr. Cook tends to encourage staffers with comments like "let's push that forward" or "let's see what we can do with that" in his Southern drawl, a remnant of his Alabama upbringing.
Jobs famously had good instincts and his personality was such he could push people to excel. Some of that was a cult of personality, but also fear of disappointing Steve and getting in the crosshairs of his turret. That’s not typically a conducive culture for innovation and risks, but Apple and Jobs made it work. Jobs is credited for a lot of that success using his unique skills, experiences, and personality.
In this situation, a downside was Jobs was the safety net at Apple. Employees could present ideas knowing Jobs would kill it if it wasn’t good or force them to go back if it wasn’t good enough. It sounds like Cook instead empowers employees to make more of these decisions. It also seems widely accepted that this is a weakness when it’s not. Certainly that’s going to result to some stumbles as the teams at Apple learn to fly without Jobs as a safety net. I think, however, it has the potential to make Apple even better without Jobs.
Either way, it certainly would be better than if someone other than Jobs tried to be Steve Jobs.
- Podcast: TV/Movie Reboots, Apple makes some money, IBM, CoD
- Microsoft rolls out new Outlook app for iOS
- Otterbox ships Resurgence battery backup case for iPhone 6
- Tim Cook: Apple Watch in April
- Apple’s Q1 Earnings
- 1Password gets update on Mac, iOS
- Cringely on IBM's massive restructuring
- Report: Apple Watch battery life may be around 19 hours
- Twitter launches recap feature
- Rogue Amoeba Audio Hijack get major overhaul
- Khan Academy brings lessons to iPad
- Evernote Scannable App
- Podcast: CES wrap-up of gadgets, ho or no adventures and more
- Looking at Flickr camera ownership for 2014
- iOS 8 beta previews Apple Watch companion app
- Lifeproof LiveActiv Battery Backup Case and Smart Mounting System - CES 2015
- USB 3.1 storage from Other World Computing - CES 2015
- ScanSnap ix100 portable/mobile scanner - CES 2015
- WEMO Zigbee products for doors, windows, smoke detectors, keychains, and more - CES 2015
- FLIR One thermal camera for iOS w/ Lightning Connector- CES 2015
- iDevices Switch offers iOS 8 HomeKit compatibility - CES 2015
- Upcoming Transwarp from OWC brings better than Fusion Drive to older Macs0 CES 2015
- Anova Bluetooth Sous Vide Cooker - CES 2015
- Mountie from Ten 1 Design mounts your tablet to your display - CES 2015
- iPin Laser pointer and iPin BTtogo presentation gadgets for iPhone - CES 2015
Browse and search for more articles