Other World Computing
Feature Graphic
iPhone 6/6+, Hot Thighs and Tights Pants, What's Wrong with iPhone Lines
Feature Graphic
How to get photos on to iOS 8 iCloud Photo Library
Feature Graphic
iPhone pre-orders, iOS 8, Tim Cook Interview + More
Feature Graphic
Podcast: iPhone 6, Watch, Apple Pay, etc, etc
Feature Graphic
Podcast: Cloud security tips, TheFappening, Apple Event, plus more
IGM Logo

| Home | Contact | Advertising | Search | Submit


Tim Cook’s leadership and innovation



By

Tim Cook and Apple are very private and we’re left to piece together clues on how Apple’s culture is changing with Cook as CEO.

Daisuke Wakabayashi for WSJ:
Inside Apple, Mr. Cook is less hands-on when it comes to product development, according to people familiar with the matter. Presented with a list of product ideas, Mr. Jobs quickly dismissed most with an expletive, said people who worked with both men. Mr. Cook tends to encourage staffers with comments like "let's push that forward" or "let's see what we can do with that" in his Southern drawl, a remnant of his Alabama upbringing.

Mr. Jobs's repudiations bruised feelings while making sure the company stayed focused on a few projects. Under Mr. Cook, current and former employees say Apple may be spreading itself too thin, pursuing too many ideas and compromising the "laser focus" that Mr. Jobs used to create the iMac, iPhone and iPad.

"It was Steve's job to say no," one of these people said. "Tim is not as comfortable doing that."

Jobs famously had good instincts and his personality was such he could push people to excel. Some of that was a cult of personality, but also fear of disappointing Steve and getting in the crosshairs of his turret. That’s not typically a conducive culture for innovation and risks, but Apple and Jobs made it work. Jobs is credited for a lot of that success using his unique skills, experiences, and personality.

In this situation, a downside was Jobs was the safety net at Apple. Employees could present ideas knowing Jobs would kill it if it wasn’t good or force them to go back if it wasn’t good enough. It sounds like Cook instead empowers employees to make more of these decisions. It also seems widely accepted that this is a weakness when it’s not. Certainly that’s going to result to some stumbles as the teams at Apple learn to fly without Jobs as a safety net. I think, however, it has the potential to make Apple even better without Jobs.

Either way, it certainly would be better than if someone other than Jobs tried to be Steve Jobs.


Trans Intl

Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- Podcast: TV/Movie Reboots, Apple makes some money, IBM, CoD
- Microsoft rolls out new Outlook app for iOS
- Otterbox ships Resurgence battery backup case for iPhone 6
- Tim Cook: Apple Watch in April
- Apple’s Q1 Earnings
- 1Password gets update on Mac, iOS
- Cringely on IBM's massive restructuring
- Report: Apple Watch battery life may be around 19 hours
- Twitter launches recap feature
- Rogue Amoeba Audio Hijack get major overhaul
- Khan Academy brings lessons to iPad
- Evernote Scannable App
- Podcast: CES wrap-up of gadgets, ho or no adventures and more
- Looking at Flickr camera ownership for 2014
- iOS 8 beta previews Apple Watch companion app
- Lifeproof LiveActiv Battery Backup Case and Smart Mounting System - CES 2015
- USB 3.1 storage from Other World Computing - CES 2015
- ScanSnap ix100 portable/mobile scanner - CES 2015
- WEMO Zigbee products for doors, windows, smoke detectors, keychains, and more - CES 2015
- FLIR One thermal camera for iOS w/ Lightning Connector- CES 2015
- iDevices Switch offers iOS 8 HomeKit compatibility - CES 2015
- Upcoming Transwarp from OWC brings better than Fusion Drive to older Macs0 CES 2015
- Anova Bluetooth Sous Vide Cooker - CES 2015
- Mountie from Ten 1 Design mounts your tablet to your display - CES 2015
- iPin Laser pointer and iPin BTtogo presentation gadgets for iPhone - CES 2015


Browse and search for more articles

IGM Specials

Mercury Extreme SSD
60GB - $47
120GB - $67
240GB - $134

480GB - $245

960GB - $619

iMac RAM
8GB Kit - $97
16GB Kit - $195
32GB Kit - $394

External Storage
500 GB - $129.99
1 TB RAID - $219.99
Mobile RAID - $190

Power2U AC/USB Wall Outlet - $15

Thunderbolt 2 PCIe Expansion - $189

Thunderbolt 2 HDD Enclosure - $299

MacBook Pro RAM
16GB Kit - $148
21GB Kit - $288


Other World Computing

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2015 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy