Apple Wednesday announced a new entry level iMac that pushes the iMac price tag down about $200 to $1099. The new 21.5-inch model trims the specs of the previous low-end iMac with a slower 1.4 GHz dual-core i5 CPU, Integrated Intel graphics, and 500 GB hard drive.
The move allows Apple to trim the “starting at” price tag on promotional material. Given the timing, I’d guess this lower end iMac may be geared towards education customers, although unlike previous “streamlined” iMacs this is available to everyone. Occasionally Apple would make a low-end iMac available to just eduction customers, particularly institutions looking to outfit labs.
Students likely will opt for a laptop, but if someone is shopping for iMac for school that configuration sells for $1049, or $50 less. Apple typically puts out an back to school promo, so if you are thinking of buying something, you may want to hold off until later this summer.
Anyway, a bit of a curious move. Recently Apple tweaked the MacBook Air lineup by adjusting the lowest end model, but that was actually a slight increase in speed and price cut. Here Apple is cutting prices and specs.
- Podcast: Apple Watch try-on experience, new MacBook
- 1Password 5.4 for iOS brings Apple Watch support
- Reddit Infographic visually describe Apple Watch UI
- Andy Hertzfeld on latest Jobs biography
- OWC Envoy Pro mini brings up to 480GB on a USB 3.0 stick
- Apple sets June 8th for WWDC
- Apple releases ResearchKit medical research framework
- The Apple Watch store appointment experience
- Podcast: Picking an Apple Watch, 1Password OTP
- Apple Watch goes on pre-order Friday exclusively online
- Apple VP Ahrendts tells staff best way to buy Apple Watch
- 1Password for Mac 5.3 adds TOTP Password support
- Star Wars: The Digital Movie Collection comings to iTunes
- HBO Now launches for iOS
- Apple offering employees up to 50% discount on Apple Watch at launch
- Apple Watch Guided Tours
- Podcast: Apple Watch Preview/Preorder, Steve Jobs Book + More
- Evernote makes scanning easier with auto detection
- Wired on the Apple Watch origins
- Amazon Dash Button
- Early Benchmarks at new Macbook
- Report: The how, the where, and the when for the Apple Watch ordering
- Apple retail tracking site ifoapplestore calls it quits
- Session with Becoming Steve Jobs authors available on iTunes
- MacBook's USB-C Connector, Meerkat, Super Troopers, + More
Browse and search for more articles