Apple Wednesday announced a new entry level iMac that pushes the iMac price tag down about $200 to $1099. The new 21.5-inch model trims the specs of the previous low-end iMac with a slower 1.4 GHz dual-core i5 CPU, Integrated Intel graphics, and 500 GB hard drive.
The move allows Apple to trim the “starting at” price tag on promotional material. Given the timing, I’d guess this lower end iMac may be geared towards education customers, although unlike previous “streamlined” iMacs this is available to everyone. Occasionally Apple would make a low-end iMac available to just eduction customers, particularly institutions looking to outfit labs.
Students likely will opt for a laptop, but if someone is shopping for iMac for school that configuration sells for $1049, or $50 less. Apple typically puts out an back to school promo, so if you are thinking of buying something, you may want to hold off until later this summer.
Anyway, a bit of a curious move. Recently Apple tweaked the MacBook Air lineup by adjusting the lowest end model, but that was actually a slight increase in speed and price cut. Here Apple is cutting prices and specs.
- iPassword offering extension for third party iOS 8 apps
- MacBook Pro lineup gets Haswell CPU bump, more memory
- Podcast: Walkie-talkies, iOS 8 betas, CES and much more
- FLIR One Thermal iPhone case goes on pre-order
- New MacBook Air stickers ad
- A detailed look at Yosemite and iOS 8 Continuity features
- Maroon 5, Pharrel Williams, Beck headline iTunes Festival
- Comcast vs Ryan Block
- Apple launches Swift developer blog
- LEGO Fusion looks pretty neat
- Tim Cook’s leadership and innovation
- Detailed look at iOS 8 Privacy
- IBM's Watson in the kitchen
- Apple rolls out Back to School Promo
- Apple may be rolling out two-factor verification for iCloud
- Apple revamps iTunes U for better iPad integration
- Apple ends Aperture
- New Parenthood iPhone 5s ad features apps with kids
- Apple updates lowest end iPod touch, trims prices
- Apple’s focus on the customer
- Dropbox app looks to streamline desktop setup
- Apple TV adds on ABC News, PBS Kids, AOL On
- A look inside Dropbox's new HQ
- Apple TV and HomeKit possibilities
- T-Mobile offers unlimited iTunes Radio streaming
Browse and search for more articles