Apple to stream WWDC keynote


Apple has posted a streaming event page for next week's WWDC announcement. It takes place at 10 AM Pacific on June 2nd.

I'm alway curious about events Apple streams or not streams. They streamed 2013 WWDC, although it was announced just hours before the event. 2012 had no live stream. I don't remember there being one for 2011 either. Apple obviously has the ability to do this, and in fact is a nice showcase of its technology and content delivery platform.

I might be cynical, but I suspect it's about exclusive access as a way to drum up hype and coverage. For the first time this year Apple used a lottery to pick attendees, which is usually the best way to ensure you get a seat. The only other way is to be on Apple nice list and get a media pass.