Other World Computing
Feature Graphic
The Apple Watch
Feature Graphic
Switching to iPhone 6 Plus, Apple Watch Role Playing, Over-Under + More
Feature Graphic
iPhone 6/6+, Hot Thighs and Tights Pants, What's Wrong with iPhone Lines
Feature Graphic
How to get photos on to iOS 8 iCloud Photo Library
Feature Graphic
iPhone pre-orders, iOS 8, Tim Cook Interview + More
IGM Logo

| Home | Contact | Advertising | Search | Submit


On the Beats thing



By

When I first heard the rumor Apple was buying Beats, I rolled my eyes. The modern Apple only limits itself to bite sized accusations. And purchases are usually for strategic reasons and not products/services. $3.2 billion would greatly surpass its largest ever purchase of NeXT in 1997. That was about $400 million. That should put this purchase into perspective as Apple seems to be making a big play here.

I’m not sure this is really about headphones. My gut is Apple will maintain the Beats headphone/speaker empire just out of obligation to shareholder value. The bigger prize here is likely the people and streaming content. The Wall Street Journal reported that Iovine and Dre will take on senior positions at Apple. They will stay put in Los Angeles, however, so that suggests they wouldn’t be a part of Apple's executive team. Likely they’ll continuing running the Beats operation while probably being players for Apple with the entertainment industry.


Trans Intl

Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- Report: The how, the where, and the when for the Apple Watch ordering
- Apple retail tracking site ifoapplestore calls it quits
- Session with Becoming Steve Jobs authors available on iTunes
- MacBook's USB-C Connector, Meerkat, Super Troopers, + More
- TED comes to Apple TV
- Agile Bits on passwords and security theater
- Fitbit to add multiple tracker support
- Report: Major Apple TV update, app store expected
- ABC News gets tour of Apple health and fitness lab
- Haptic touchpad on new MacBook Pro
- Tim Cook on internal collaboration and the customer experience
- Report: Apple TV subscription service expected this fall
- Want to live above an Apple Store?
- New movie: Steve Jobs: The Man in the Machine
- Confusion over the MacBook's USB-C port
- Podcast: The Apple Watch
- Griffen WatchStand announced for Apple Watch
- Waterfield Designs Time Travel case for the Apple Watch
- The Apple Watch
- New MacBook comes in smaller, lighter than MacBook Air
- HBO Now official announced for Apple devices
- Reserve Strap battery backup for Apple Watch
- Podcast: Switching to iPhone 6 Plus, Apple Watch Role Playing, Over-Under + More
- New Steve Jobs book announced
- Apple promotes iPhone 6 photo gallery


Browse and search for more articles

Insanely Great Mac Logo

IGM Specials

Mercury Extreme SSD
60GB - $47
120GB - $67
240GB - $134

480GB - $245

960GB - $619

iMac RAM
8GB Kit - $97
16GB Kit - $195
32GB Kit - $394

External Storage
500 GB - $129.99
1 TB RAID - $219.99
Mobile RAID - $190

Power2U AC/USB Wall Outlet - $15

Thunderbolt 2 PCIe Expansion - $189

Thunderbolt 2 HDD Enclosure - $299

MacBook Pro RAM
16GB Kit - $148
21GB Kit - $288


Trans Intl

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2015 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy