Other World Computing
Feature Graphic
Shinola Premium Leather iPhone 5/5s case
Feature Graphic
My iPhone Home Page Apps
Feature Graphic
Apple Leather iPhone 5/5S Case (Product RED)
Feature Graphic
Building a Hackintosh Server
Feature Graphic
HiRise dock for iPhone 5, iPad mini from Twelve South
IGM Logo

| Home | Contact | Advertising | Search | Submit


Gassee calls iPad a tease



By

Jean-Louis Gassee:
I see the lull in iPad sales as a coming down to reality after unrealistic expectations, a realization that iPads aren’t as ready to replace PCs as many initially hoped.

In his introduction of the iPad in January, 2010, Jobs himself seemed a bit tentative when positioning his latest creation. Sitting in the Le Corbusier chair, Jobs stated that his new tablet would have to “find its place between the iPhone and the Mac”.

This “in-between place” is still elusive.

I think this is spot on. Myself, I love my MacBook Air. That’s my productivity workhorse and my iPhone is its satellite. The kids use the iPad more than I do, although it’s my go to presentation tool. I stopped trying to find a role for the iPad a long time ago. I just use it where it makes sense. Often reading, sometimes games, usually presentation. In no way is the iPad ready to replace any of my Mac, although, every day I see people who have nearly done so. I would probably describe their needs are more pedestrian. They really just need a dummy terminal to ingest text, handle email, and surf the web.

Gassee continues:
So far, Apple’s bet has been to keep the iPad simple, rigidly so perhaps, rather than creating a neither-nor product: No longer charmingly simple, but not powerful enough for real productivity tasks. But if the iPad wants to cannibalize more of the PC market, it will have to remove a few walls.


Specifically, the iPad is a computer, it has a file system, directories, and the like — why hide these “details” from users? Why prevent us from hunting around for the bits and bobs we need to assemble a brochure or a trip itinerary?

I’m not sure I agree with this. What makes the iPad great is its simplicity. I don’t agree the goal of the iPad should actually be PC domination. Rather I’d like to see it keep expanding its capabilities to be hired to do some PC jobs better, but also invent new jobs that are possible through its unique form factor and simplicity. Before we go make it more complex, I still see people struggle with iOS. Frankly iOS 7 has made this worse as I feel it relies more on learned experiences than previous iterations while at the same time the platform continues to expand.

With that said, I think some kind rudimentary file system is needed, even if is iCloud. I really need a simple way to move files of any type between devices and have access to them within apps. My example is if I want to upload an file in a web form, which is increasingly a Web 2.x thing to do. No way to do that on iOS. I either need a dedicated app for that service or just use a desktop computer.

iCloud would seem a good idea without breaking down the sandbox protections between apps. Its current iteration is user friendly since the user doesn’t have to concern themselves with context. They don’t even need to remember to save anymore. It just works. The problem iCloud is locked down to a single context, which makes it impossible to work with media between apps. Except for the awkward “open in” function, which doesn’t even work everywhere and for everything.


Spacer

Connect with Insanely Great Mac


spacer

Recent Articles

- MacBook Pro lineup gets Haswell CPU bump, more memory
- Podcast: Walkie-talkies, iOS 8 betas, CES and much more
- FLIR One Thermal iPhone case goes on pre-order
- New MacBook Air stickers ad
- A detailed look at Yosemite and iOS 8 Continuity features
- Maroon 5, Pharrel Williams, Beck headline iTunes Festival
- Comcast vs Ryan Block
- Apple launches Swift developer blog
- LEGO Fusion looks pretty neat
- Tim Cook’s leadership and innovation
- Detailed look at iOS 8 Privacy
- IBM's Watson in the kitchen
- Apple rolls out Back to School Promo
- Apple may be rolling out two-factor verification for iCloud
- Apple revamps iTunes U for better iPad integration
- Apple ends Aperture
- New Parenthood iPhone 5s ad features apps with kids
- Apple updates lowest end iPod touch, trims prices
- Apple’s focus on the customer
- Dropbox app looks to streamline desktop setup
- Apple TV adds on ABC News, PBS Kids, AOL On
- A look inside Dropbox's new HQ
- Apple TV and HomeKit possibilities
- T-Mobile offers unlimited iTunes Radio streaming
- Podcast: Low end iMac, Podcast App, Amazon Phone + More


Browse and search for more articles

IGM Specials

Mercury Extreme SSD
60GB - $64.50
120GB - $79
240GB - $148

480GB - $300

960GB - $695

iMac RAM (2013)
8GB Kit - $99
16GB Kit - $198

32GB Kit - $390

External Storage
500 GB - $129
1 TB RAID - $225
Mobile RAID = $198

Power2U AC/USB Wall Outlet - $22.50


Other World Computing

Other World Computing





Home

About

Advertising

Search

Copyright 1995-2014 Insanely Great Mac. All rights reserved.
Privacy Statment | Terms of Service | Editorial Policy