A&E, The History Channel, and Lifetime channels now available on Apple TV


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Apple TV keeps growing. This week A&E Networks brought three of its properties to Apple's set top box. A&E, The History Channel, and Lifetime appeared on user's grid programming options. The introduction follows recent updates to iOS apps to allow live streaming of content.

As with most other Apple TV channels, these options will require authentication through a user's cable operator. If you subscribe to a package containing one of these conventional channels, you'll be able to access it on the Apple TV. If not, preview content is only available.

Apple TV is gaining an impressive array of content. It's not geared towards cord cutters since you do still need that subscription, but it is in competition with other streaming services such as Netflix, Hulu, and on-demand cable options. Plus it may eat into iTunes sales a bit if people can stream content directly from the provider rather than buying individual shows.