A look back at what Apple supposedly must do


Harry McCracken for TIME:

Everyone, in other words, seems to have strong opinions about what Apple should be doing. And a remarkable percentage of the people who share their thoughts state them not as a suggestion or a preference but as an imperative so absolute that ignoring it could plunge the company into crisis. To emphasize the seriousness of the matter, their headlines usually use the words "Apple must..."

This is a fun read, especially if you've been around the block a few times. It is remarkable that even when Apple is rolling people still fret that its doomed.