Real world use of iBeacon in Apple stores


Joel Mathis for Macworld writes about iBeacons in Apple's retail stores

it became clear that many users will have to actively desire iBeacons notifications to use them--enabling the the system requires you to jump through a series of hoops in the phone's settings.

When you download the Apple Store app, you'll want to make sure that push notifications and location services are enabled, both for the app and for iOS as a whole. Then you'll want to go to the phone's General settings and make sure the "Background App Refresh" is on for the Apple Store app.

When you walk into the store, you'll want to make sure your phone's Wi-Fi is on--I turn the wifi off when I leave the house usually--and connect to the Apple Store's in-store Wi-Fi network; you'll also want to turn on the phone's Bluetooth, because iBeacons rely on low-energy Bluetooth 4.0 technology to sense your proximity to the wares they want to sell you.

Interesting idea, but doesn't seem terribly practical here. The example in the article shows a photo of an Apple Store alert pitching an iPhone upgrade. Maybe when the feature find better applications than essentially location-aware spam it may gain some traction.