Apple buys video discovery service Matcha


AllThingsD reports that Apple has confirmed the acquisition of a small company working on a system for social interactions around TV. The company produced an iOS app that aggregated TV content across conventional and streaming services. Basically it sounds like the service was a modern TV Guide, listing Comcast, Netflix, Hulu, Amazon, and iTunes video content under one roof.

This move would seem to bolster the Apple TV, and perhaps fit into the mythical Apple HDTV. Apple TV has been slowly gaining key new content providers which includes Hulu and Netflix. Most recently the device added support for HBO Go.

TiVo has sort of this functionality down where users can search for TV shows and find them across their cable guide, Hulu, Amazon, and Netflix.TiVo doesn't really offer a social angle on this, but it's pretty effective in terms of finding what you want across multiple outlets. If Apple were to do this, it will be interesting if they would open the doors for Amazon, but pulling in as much content as possible would seem to make devices more valuable.