iOS users pay an average of 3x more on apps than Android


Android users, meanwhile, are the least likely to pay for software, at just 6 cents per download -- less than a third of what iPhone owners pay, and more than eight times less than the average spent by iPad users.
Not at all surprising. My observation since the early Android phones is that user device sales are driven by price. Steep discounts, BOGO, or simply free on contract. I think too Google Play tends to be dominated by free apps. Plus, greater fragmentation where a lot of devices shipping today or recently simply poorly run higher end apps, which tend to be more expensive. Probably most of all, however, Androids are most popular in markets where people tend to spend the least on mobile devices. Obviously if you're in a developing country or otherwise economically depressed area, you're not going to spend a lot of apps.

Any large commentary from this? Probably not much. While iOS has been and likely will continue serve the most profitable users, Android marketshare helps make up for that in volume. At the very least, however, this should help keep iOS a first platform for development.