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Apple VP Phil Schiller talks about Apple's app store review process and why it works. BusinessWeek has a good piece on Apple's review process for getting app into its iTunes store. Much has been said recently, with some high-profile dustups from some developers. According to Schiller, about 90-percent of rejects are bug related or otherwise not performing as expected. He said typically developers are glad to have the feedback to fix issues that slipped through. About 9-percent are seen as inappropriate, whether breaking the law or trying to do something malicious to the iPhone owner. The remaining 1-percent or less are called gray areas where Apple feels it needs to investigate further. The example given was an app that instructed people how to cheat at casinos, which was deemed inappropriate. No word on where Google Voice falls in there. Schiller does make a good point on the value of Apple's gated app marketplace. "We've built a store for the most part that people can trust," he says. "You and your family and friends can download applications from the store, and for the most part they do what you'd expect, and they get onto your phone, and you get billed appropriately, and it all just works." Apple's Schiller Defends iPhone App Approval Process
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