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Why is someone using an umbrella on a sunny SoCal day?

In a enthusiastic bit of analysis, a YouTube video sets out to prove the Microsoft Lauren ad is fake. It’s fake because the ad proves Lauren, allegedly, never really enters the Apple Store to compare Mac laptops.

The ad depicts the same perambulating pedestrians in both shots of her entering and leaving the store. The conclusion: she simply waked into the store foyer and walked out, not actually shopped. Or perhaps the Apple Store is rip in the space-time continuum.

While it does smell of Microsoft home cooking, and the ad itself shouldn’t be taken this seriously, one plausible explanation is the event was simply exercised for the camera. In other words, a re-enactment for cinematic appeal. But that’s the problem of “real” people commercials… Anything “fake” just makes the premise all that more contrived.

Enjoy,

Reader Comments

It's fake! LOL No wonder why they changed the shot of her leaving. The initial shot showed her turning around and walking out. Posted by Guest Poster #1 on 04/06/09 12:49 PM The dude in the coat walking is the next grassy knoll figure. Posted by Guest Poster #2 on 04/06/09 12:50 PM You ****in Mactard, all commercials are acts, cretin. Posted by Guest Poster #3 on 04/06/09 2:11 PM That's the point... Microsoft is lying. These aren't real people making real purchase decisions. Everyone is correctly pointing and laughing. Posted by Guest Poster #4 on 04/06/09 2:14 PM Look, of course it's fake. Every TV ad is fake. I work in the biz and anything you see in an ad has been adjusted, manipulated, coached, selected. The same techniques were used on the Errol Morris spots against white limbo. Advertising is inherently fake. Microsoft Posted by Guest Poster #5 on 04/06/09 3:55 PM Morris ads were just quirky testimonials, not representing a event. Posted by Guest Poster #6 on 04/06/09 4:07 PM

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