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Those watching basketball Thursday may have seen Microsoft’s new ad campaign, while promoting PCs in general, squarely aimed at Apple.

Thursday was the launch of Microsoft’s newest “I’m a PC” commercials. The commercial featured a perky, trendy 20-something on a quest to find a 17-inch laptop for under $1000. The stage is set for the typical Apple-imaged customer, complete with VW and all. The first stop was the Apple Store, which the character promptly walked out lamenting Apple’s 13-inch MacBook and she decides she’s “not cool enough to be a Mac person.” Victory is scored in Best Buy with an HP laptop for $699.99.

If it were only that simple... Spiffy looking ad though.