Meta says it is in a very deep, philosophical competition with Apple


Meta has a lot riding on its vision for a metaverse. The Verge outlines recent comments from CEO Mark Zuckerberg as he attempts to navigate Metas away from relying on Apple's devices. The company has taken a significant financial hit as Apple empowers its users to control their activity on Apple devices. The new privacy controls make it harder for Meta to direct lucrative targeted ads on Apple's platforms.

The Verge:

The Meta CEO told employees earlier this month that they were competing with Apple to determine "what direction the internet should go in," according to a recording of his comments during an internal all-hands meeting obtained by The Verge. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year.

"This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience," Zuckerberg said of the brooding rivalry. "And we believe that there is a lot to be done in specialization across different companies, and [that] will allow a much larger ecosystem to exist."