Apple and crypto


In a New York Times interview, Apple CEO Tim Cook revealed he holds crypto assets personally, but it appears Apple won't be adding crypto assets to its balance sheets any time soon. While Apple doesn't appear to be planning to hold crypto assets, that doesn't mean it isn't working on crypto-related products.

Mr. Cook said, however, that Apple didn’t plan to buy any Bitcoin with its roughly $200 billion in cash â€" â€"I don’t think people buy Apple stock to get exposure to crypto,” he said â€" and added that it had no plans to make crypto an accepted method of payment anytime soon. â€"It’s not something we have immediate plans to do,” he said.

But never say never: Mr. Cook added, cryptically, â€"There are other things that we are definitely looking at.”

Potentially, Apple could be working to integrate crypto wallets into Apple Wallet. That seems the most likely path for a crypto-related product from Apple. Earlier this year, Apple listed a job posting looking for crypto-asset experience.

Beyond transactions, there should be many opportunities for Apple to leverage blockchain technology. Perhaps business functions if not customer-facing products.