Apple's case for the App Store


The iOS app store has been under scrutiny by competitors and regulators. Launched in 2008, momentum feels like it's shifting for Apple. The company recently published a privacy primer for the advantages of its closed software system.

Security researchers agree that iPhone
is the safest, most secure mobile device, which allows our users to trust their devices
with their most sensitive data. We built industry-leading security protections into
the device, and we created the App Store, a trusted place where users can safely
discover and download apps. On the App Store, apps come from known developers
who have agreed to follow our guidelines, and are securely distributed to users
free from interference from third parties. We review every single app and each app
update to evaluate whether they meet our high standards. This process, which we are
constantly working to improve, is designed to protect our users by keeping malware,
cybercriminals, and scammers out of the App Store. Apps designed for children must
follow strict guidelines around data collection and security designed to keep children
safe, and must be tightly integrated with iOS parental control features.

These are all good points, but I feel fails to make the case why customers are still forced to use the App Store. If Apple were to allow other install options, I would still primarily use the App Store for reasons Apple touts. I would, however, have no hesitation about installing apps from trusted developers.