Apple AirTag


Apple Tuesday announced its long-rumored AirTag. Apple has been working on the personal trackers for a number of years and the details suggest why it may have taken a bit. AirTag isn't just an NFC/Bluetooth tracker but integrates with Apple's software and online services.

The service is integrated into Find My. Apple has been expanding Find My to allow other devices to locate devices. Before, location data required devices to be either tethered by Bluetooth to a user's device or have access to the Internet. Apple says now a billion compatible devices are capable of pinging a device. So, if you happen to lose your AirTag outside the home, the location may appear when a compatible device is in rage. Furthermore, if someone finds it, they can tap it with an iPhone or compatible device to display the owner's phone number, if they provide it.

Apple assures everyone there are privacy considerations with the device. Apple says location data is encrypted and only available to the owner. Additionally, no location data is stored on the AriTag.

AirTag starts out at $29 and a four-pack is available for $99. Apple is also selling keyrings starting at $29 and up to a ridiculous $299 for a Hermes-branded leather ring. I would expect to see a flood of third-party offerings coming soon.