Apple presenting on privacy at CES.


Bloomberg:

Apple Inc. is officially returning to the Las Vegas CES technology conference for the first time in decades to discuss its stance on consumer privacy -- rather than pitch a new hardware product.

The company's senior director of privacy Jane Horvath will be speaking on a "Chief Privacy Officer Roundtable" on Jan. 7, according to the CES agenda.


Apple staff attend CES each year for meetings, but it has been many years since the company had a formal presence. The round table isn't product-related, but privacy is an important topic for Apple.

The CES agenda describes the event:

Privacy is now a strategic imperative for all consumer businesses. "The future is private" (Facebook); "Privacy is a human right" (Apple); and "a more private web" (Google). How do companies build privacy at scale? Will regulation be a fragmented patchwork? Most importantly, what do consumers want