Report: Apple looking to stagger releases of future iPhones
December 2nd 2019
A report by JPMorgan analyst Samik Chatterjee suggests changes may be coming to Apple's iPhone roadmaps. After next year, Apple may look to stagger releases to two different times a year.
Marketwatch:
A more notable change to Apple’s launch strategy could come in 2021, in Chatterjee’s view. Though the company’s fall iPhone launch events have become a mainstay, Chatterjee’s supply-chain checks indicate that Apple may begin staggering its iPhone introductions after this fall, and he now expects â€"a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21.â€
It's speculated the move will allow Apple to even out sales better across quarters. Apple historically does a massive launch of products in the fall that's headlined by its annual iPhone cycle. Apple has occasionally released a phone separate from the fall release when it added support for Verizon and the occasional iPhone SE.
A change could see "pro" iPhones released separately from other iPhones. There's no information on what may get released first in the fall. It seems there are arguments either way.