Report: Apple looking to stagger releases of future iPhones


A report by JPMorgan analyst Samik Chatterjee suggests changes may be coming to Apple's iPhone roadmaps. After next year, Apple may look to stagger releases to two different times a year.

Marketwatch:

A more notable change to Apple’s launch strategy could come in 2021, in Chatterjee’s view. Though the company’s fall iPhone launch events have become a mainstay, Chatterjee’s supply-chain checks indicate that Apple may begin staggering its iPhone introductions after this fall, and he now expects â€"a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21.”


It's speculated the move will allow Apple to even out sales better across quarters. Apple historically does a massive launch of products in the fall that's headlined by its annual iPhone cycle. Apple has occasionally released a phone separate from the fall release when it added support for Verizon and the occasional iPhone SE.

A change could see "pro" iPhones released separately from other iPhones. There's no information on what may get released first in the fall. It seems there are arguments either way.