Apple Aquires Shazam


Apple:

Shazam lets users identify songs simply by listening to the music playing around them. The app will soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption.

I assume there's a larger plan to integrate Shazam's tech with iOS or Apple Music. At the very least, the new arrangement will help drive people to Apple Music and the iTunes Music Store.